How much should I spend on paid social?

It depends on your industry, goals, and sales cycle, but we'll give you a real recommendation based on your market and cost per lead targets, not a generic starting number pulled from a blog post.

Do you manage the ad account, or do I?

We manage campaigns inside our own ad manager to protect the targeting and campaign structure we build for you. Creative assets are always yours.

How fast will I see results?

Awareness and engagement move fast. Lead volume and cost per lead typically stabilize after the first few weeks of testing, once we know what's actually working.

Do you handle the ad creative too?

Yes, through our Content Production team, or we can work with creative you already have.

What's the difference between boosting a post and running real ads?

Boosting reaches more people who already follow you. Real campaigns target new audiences, test creative against each other, and retarget people who didn't convert the first time.

Can I approve ads before they go live?

Yes, every campaign goes through you before it launches.

Do I need to be on every platform?

No. Facebook and Instagram are the foundation for every client. TikTok, LinkedIn, and Pinterest get added when the platform and your audience genuinely fit, not by default.

Is there a separate budget for TikTok, LinkedIn, or Pinterest?

Yes. Each additional platform gets its own budget and strategy rather than splitting an existing budget thinner. We'll talk through what makes sense for your goals before adding anything on.

Do I need an influencer or creator to run TikTok ads?

Not required, but it helps. TikTok rewards native, unpolished content over polished commercials, and a real voice viewers connect with, whether that's someone on your team or a creator partnership, tends to perform best. We'll talk through what makes sense for your brand and budget.

Is LinkedIn worth it for a small business?

Usually only if you're selling to other businesses, not consumers. It's built for B2B targeting and priced for considered, longer sales cycles, so it's not the right fit for most home services or consumer-facing brands.

How is Pinterest different from Instagram?

Instagram builds trust in the moment. Pinterest reaches people earlier, while they're still planning, and a single pin can keep driving traffic for months, not just days.

META ADS AGENCY

social

work with a meta ads agency that drives ROI, not just activity

let's chat

THE FASTEST WAY TO SAY HELLO TO NEW CUSTOMERS

Facebook and Instagram put your business in front of the exact right audience before they've even started searching. Done right, that's a head start on demand. Done wrong, it's just a boosted post with a bigger budget.

let's talk strategy

Reach Them Before They're Even Looking WITH SOCIAL MEDIA ADS

Social platforms know more about your ideal customer than any keyword ever could. Age, interests, behavior, who they already follow, what they already buy. Meta Ads lets you reach that exact person before they're actively searching, building awareness and demand instead of just capturing it.

Done well, it doesn't just wait around for demand, it creates it. Real trust, real recognition, real reasons to choose you. Done without real strategy, it's just paying to be seen.

Boosting a Post Isn't a Strategy

Most businesses' first experience with Meta Ads is boosting a post and hoping. No audience research, no creative testing, no retargeting, just money thrown at a campaign with a vague hope it does something.

That's not advertising. That's a tip jar.

Real paid social knows exactly who it's in front of, what message they need to see, and how many times they need to see it before they act. It means every dollar is working toward a number you actually care about, not just a bigger reach count.

If your ad spend isn't tied to clear ROI, you're paying for exposure, not results.

Consistency Isn't a Nice-to-Have. It's the Whole Game.

Roughly 30% of digital ad spend gets wasted on mistargeted audiences, low-quality placements, and tracking errors that never get caught.

Up to 40% of Facebook ad budgets default into placements that generate clicks but almost never convert, unless someone actively excludes them.

On top of that, Apple's privacy restrictions mean 20 to 30% of iOS conversion data is invisible unless it's set up correctly from the start.

That's not a small business problem or a big business problem. That's a "nobody's watching closely enough" problem, and it happens to accounts of every size.

Our Meta Ads

flight plan

The same five steps behind everything we do, applied to your ad account.





Discover

We start with your business, your audience, and your competitors, your goals, and website.

No assumptions, just an honest read on where things stand and what's needed.

Plan

We map audience targeting, creative direction, and which platform actually fits your customer's buying behavior, Facebook, Instagram, TikTok, LinkedIn, or Pinterest, before a dollar moves.

This is also where we plan tracking, so we know what we're measuring before we measure it.

Launch

We build the campaigns, make the creative, and set up tracking correctly from day one.

Then we confirm everything's actually firing before it ever touches your budget.

Optimize

We watch what's actually converting and cut what isn't.

Underperforming audiences get cut, budget shifts toward what's working, and messaging tightens based on real data, not assumptions.

Grow

Once results are predictable, we scale what's working: more budget, new campaign types, new audiences, the next real opportunity for your business.

Book a discovery call

WHICH PLATFORM best FITS YOUR BUSINESS



Facebook: The Platform That Reaches Everyone

Still the largest paid social platform, and still where the widest range of ages and buying stages show up. Best fit for lead generation, detailed audience targeting, and retargeting warm audiences who've already shown interest.



Instagram: The Visual Trust Builder

Runs alongside Facebook as one core campaign, but this is where visuals do the convincing. Best fit for businesses selling something people need to see before they decide: strong product or service visuals, reels, and short-form video.



TikTok: Where Attention Is Earned, Not Bought

Not every brand fits here. The businesses that do well are comfortable with raw, unpolished, personality-first video, not a produced commercial. Best fit for brand awareness plays and businesses willing to let personality lead before the pitch.



LinkedIn: Social Media for Business professionals

Built for B2B and higher-consideration purchases where the buyer is evaluating credibility, not just price. Best fit for longer sales cycles and audiences you can target by job title or industry.



Pinterest: Catches People While They're Still Planning

Longer shelf life than any other platform, a pin can drive traffic months after it's posted. Best fit for businesses with a long research phase before someone's ready to buy or book.

META ADS FAQ

How much should I budget for Meta Ads?

Most businesses see meaningful traction starting around $1,500 to $3,000 a month in ad spend, though we've had success with as low as $500. The right number depends on your audience size, your industry's typical cost per lead, and your goals.

We'll help you land on a realistic number in a discovery call.

Which platform should I actually be advertising on?

It depends on how your customer actually buys. Some businesses need visual trust-building (Instagram), some need broad reach and retargeting (Facebook), some need credibility with a professional audience (LinkedIn).

We'll help you figure out where your actual customer already is, instead of guessing.

How long until I see results from Social Ads?

You'll usually see impressions and initial engagement quickly, but real, predictable performance takes time to build as we test creative and refine targeting.

Most campaigns dial in predictable within 3-6 months.

We won't promise a specific number of leads or a timeline, because no agency controls every variable, but we'll tell you honestly what we're seeing as we go.

What's the difference between a Meta Ads agency and doing it myself?

Time and money, mostly. Meta's platforms change constantly, and default settings like Audience Network placements and Advantage+ can quietly burn budget if nobody's watching.

A Meta Ads agency is also usually managing several accounts at once, seeing what's working and what isn't across all of them, not just guessing in isolation on a single account.

Do you handle tracking too, or just the ads themselves?

Both. Ads without real tracking are just guesswork with a bigger budget.

We set up conversion tracking correctly from day one, including accounting for iOS privacy restrictions, so you know what your spend is actually producing.

Ready to Reach Beyond the

following?

Turn Social Media into new and repeat customers that don't have to follow you, to know you.